LOCAL NEW YORK CITY BUSINESS BRINGS SAFETY, FUN AND COMMUNITY TO BROOKLYN

Starrett City – Festivities were in the air at Spring Creek Towers in Eastern Brooklyn this past Sunday August 4th. Children and their families gathered on the basketball courts outside the Brooklyn Sports Club on Van Siclen Avenue for the JaffaCares Safety Sunday. There were hundreds of bicycle helmets and over a thousand stove knob safety covers available for residents to collect free of charge.

Mr. Jack Jaffa of Jack Jaffa and Associates who sponsored the day and the giveaways said, “Our mission is all about safety, and this event, just like the others we’ve done before, are the natural outcome of the safety work we do every single day.” State Senator Roxanne Persaud was in attendance as well to show her support for the initiative.

In addition to the giveaways, the NYPD was there registering bikes, and the FDNY had a booth to distribute safety information. A fire truck made an appearance for the children to meet the firemen and to take photos with them and their truck.

The highlight of the day was a high-octane basketball game played with law enforcement and first responders while being coached by the teens of the neighborhood. Mr. Michael Hernandez, formerly of the NYPD and now a local security officer of SCT said of the game, “this was a profound opportunity to be able to interact with the people we’re paid to protect, and the comradery was amazing.”

JaffaCares, the safety-centric philanthropic arm of Jack Jaffa & Associates, creates a wide variety of safety initiatives several times a year, with the next initiative scheduled for Fall.

(Video news coverage credit: News12)

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The day will include a variety of safety-focused initiatives, such as free bicycle helmet and stove safety knob distribution to SCT residents, plus fire safety material presentations from the FDNY and bike registration through the 75th Precinct.

The highlight of the event will be a dynamic basketball match involving law enforcement officers and first responders who will be coached by the youth of the Spring Creek Towers Teen Center, providing an unprecedented opportunity for community youth to interact with law enforcement from a reverse and amicable role. In today’s challenging political environment, this initiative will be the catalyst to bring the awareness that we all need to create community, promote safety and foster love, understanding and peace.

Jaffa’s raison d’etre has always been about caring and about safety and JaffaCares is the natural progression of taking the care Jaffa embodies and bringing that to the community and to the individual. Regarding previous JaffaCares initiatives, Borough President Ruben Diaz Jr. thanked Jaffa for “doing God’s work” and Councilman Mark Gjonaj expressed his heartfelt sentiments to the press, “as you can see, Jack, you are making a difference in the lives of many”.

This initiative promises to advance Jaffa’s mission of safety and community and serve as a model of how our youth should interact with those in charge of providing for their safety.

Read Press Release here.

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